X-Hemp

Adams PR partnered with sustainable home pioneer X-Hemp to support the hempcrete processor’s capital raise campaign in late 2024, amplifying the company’s commitment to environmentally responsible building solutions.

The agency positioned founder Andi Lucas as a visionary leader in sustainable home development and a proud Tasmanian innovator. Through strategic media engagement, Adams PR secured crucial coverage at a pivotal moment, helping X-Hemp meet its internal investment goals.

This ongoing partnership sees Adams PR provide marketing and communications guidance to support X-Hemp’s mission to revolutionise sustainable construction practices across Australia and beyond, with the inclusion of the brand's Bruny Island showcase holiday homes - the Harvey Hempcrete Houses - recently featured in Tourism Australia's Hot List.