GAC International

Entering the Australian market in Q4 2025, Adams PR has spearheaded the communications program for GAC – one of China’s leading domestic manufacturers.

Utilising strategic briefings, media materials, executive access and key events, focus has been given to convey GAC’s global scale, design, innovation, EV technology leadership and context around the OEM’s international growth.

Following a year of speculation surrounding GAC in Australia, Adams PR worked closely with media to clarify misinformation, reshape the narrative and build meaningful conversations that showcase the brand as a credible, forward-thinking new entrant to one of the world’s most competitive markets.