Aston Martin

During his tenure at Aston Martin, David Adams held a senior role within the Global Communications team, leading Product PR strategy across the brand’s full performance line-up as part of the Second Century Plan. This included the Valkyrie hypercar, the marque’s first EV - Rapide E - its debut SUV, the DBX, while also holding the responsibility the brand's motorsport Communications activity with Aston Martin Racing.

David coordinated high-profile global media programmes, crafted detailed launch press kits, wrote executive speeches, and oversaw all product-related content. He also initiated Aston Martin’s first influencer campaigns and maintained daily engagement with the world’s automotive media. His role demanded versatility and strategic thinking, resulting in a wealth of industry expertise now transferable across multiple sectors.